2018 Valentine Day Promotions – Hearty Ideas For Small Businesses To Promote Their Brand

Love is in the air and the smitten couples are more than willing to flash their cards to buy their favorite valentine day gifts to make their V day celebrations special. For retailers, it makes a perfect time to boost their in-store sales and show their appreciation to the customers. Valentine’s Day gift industry is one of the most developing niches, which earns millions of dollars every year.

Now that the New Year and Christmas promotions are on, it is time for marketers to think about their marketing for the next big holiday: Valentine’s Day! Plan your promotions to make use of the love wave that swirls around everywhere in February with some smart promotional ideas.

Show your love to your customers

Customers have a special place for all businesses. Retailers can show their shoppers how much they mean to you by offering special, limited-time Valentine’s Day promotions. Think about special deals, discounts and gift coupons. Reports suggest that in 2018 Valentine’s Day, chocolate will make the most popular gift among Americans. An estimated 70% of Americans give chocolate or candy as Valentine Day gifts. So make sure that your gift baskets contain chocolates for sure.

Free gifts are a sure shot way to lure more footfalls

You can promote your Valentine’s Day sales by handing out heart shaped gifts. Interestingly February also happens to be Women’s Health Awareness Month, which makes it yet another reason why heart shaped gifts will score big. Heart shaped gifts like balloons, hot and cold packs and stress relievers will make great store promotional items. During the week prior to Valentine’s Day, you can consider handing out free gifts with purchase above a minimum value. Make sure to wrap it up beautifully to make it special.

Highlight Red or Pink Products

Valentine’s Day is the best time to sell red and pink products! Display them in your store window and display tables to make an impressive display and a theme that will grab easy attention of your audience.

Fun contests

You can organize fun contests for your customers. Inspire them to submit their best love story or a romantic snap shot that complements the Valentine Day theme. The winners can be given attractive prizes like romantic books or free dinner and movie tickets for two.

Last-Minute Sale

Create a buzz for your Valentine’s Day sales by offering last minute discounts and deals that will set off a hustle. Make it easy for last minute shoppers by setting up chocolate gift baskets and pairing a gift card with it.

Have you run any Valentine’s Day promotions in the past? Feel free to share your ideas and tips at the comments below! You can also visit our facebook page for the hottest trends in Valentine’s Day gifts.

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