2017 Promotional Product Trends and predictions To watch Out for
As we will be ushering in a fresh New Year in a few months, we at ProImprint thought of reflecting on the likely popular trends in custom gifts in 2017, which is expected to turn out to be a busy year for the promotional product marketing industry.
One of the best ways to remind your customers the value of your brand is to use logo items in promotional and corporate events. Choosing the right products and integrating it subtly into the promotional events can make a huge difference. So how can you strategically use custom items to promote your brand in 2017?
Interestingly promotional products are not just for brand building but also for employee motivation and good will generation as well. The Promotional Products Association International (PPAI) reports clearly shows the popularity and ownership patterns of custom gifts among customers in the year 2016. These trends are likely to remain more or less the same in the coming year as well.
Custom gifts play a crucial role in business growth, brand awareness and as part of the overall marketing strategy. So, which promotional items are likely to be trending in the year ahead? Let us take a look.
Trend#1
Technology items
Just as in 2016, Technology items are expected to remain a hot favorite in 2017 in business to consumer (B2C) and business-to- business (B2B) marketing strategies. In a technological world, where people are heavily dependent on technological items for their work, play and information, it is no wonder that these logo items have become the hot favorites in promotional circuits.
From stylus pens, to USB drives, powerbanks , laptop bags, earbuds and more, there is a range of custom gift items to choose from. These products enjoy persistent use and have the potential to influence the users in a big way. Imprint your brand and message on these and every time your recipients use these logo items, your brand recall will enjoy a surge. From influencing the buying patterns of the customers to relationship building and appreciating the loyalty of customers, these technology items in businesses is likely to play a major role in brand promotion in 2017 and businesses think that the trend is likely to continue in the future as well.
Trend#2
Health and wellness
2017 promotional markets are likely to be dominated by custom health and wellness items thanks to the increased awareness on healthy living among people. This trend is not expected to change anytime soon as 2017 is likely to bring out the healthier you. A few suggested gift ideas for business owners include pedometers, exercise bands, fitness bottles and golf towels among others.
Trend#3
Green theme will be in vogue
Consumers are getting more conscious about environmental issues and are increasingly becoming loyal to brands that endorse green themed promotions. Socially responsible brands and ecofriendly promotional gifts will continue to be popular in promotional circuits. Some of the gift items that can be considered include tote bags, wooden pens, metal water bottles and many more.
Trend#4
High Value gifts
Customers will continue to show an affinity towards high value, premium quality imprinted gifts. A high value item will not just make a reminder of your business but also highlights the importance of the customer or employee relationship you are fostering with these custom items. Customers prefer functional and long lasting items that will stand the test of time. The more they use it the more will be the brand visibility and recall.
Browse our collection of custom gifts to choose gift items that are likely to be the most popular next year and make your New Year promotions a huge success.
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