20 Little Known Facts About Custom Gifts That You Might Not Be Aware Of!

Promotional gifts have always been veritable items in the marketing mix of business owners. However, there are a lot of little known truths about imprinted gifts that most of us are not aware of. These facts will enhance the overview about custom gifts in the days ahead for sure.

Sourced from PPAI reports, we have compiled a quick list of over 20 little known truths about custom gifts, which you will surely find interesting.

Fact#1-The more the merrier: Did you know that 80% of customers Own Between 1- 10 logo Products?

Fact#2 – Logo gifts get used regularly: Did You Know 53% Of recipients Use A Promotional Product At Least Once A Week.

Fact#3 – 6/10 recipients retain logo items for 2 years: Are You Aware That Six In 10 of the recipients Keep Promotional Products For Up To Two Years?

Fact#4– Not many people can discard these logo items: Only one in five people will trash an unwanted promotional product

Fact#5– Custom gifts bring sales: While only 55% of people did business with advertisers before receiving a promotional product, the customer percentage went up to 85% after business owners handed out custom gifts.

Fact#6-Custom Bags make winners: With nearly six thousand impressions in its life span, bags generate more impressions than any other promotional product in the U.S.

Fact#7-Everyone needs bags: Thirty-One Percent Of U.S. Consumers Own A Promotional Bag

Fact#8 -Bags and writing instruments have the lowest cost per impressions: At just 1/10th of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.

Fact#9 –Custom items never fail: Fifty-three percent of the time, promotional products create favorable impressions of the advertiser.

Fact#10– The more the better: Forty-Eight Percent of Consumers Would Like To Receive Promotional Products More Often

Fact#11– Logo items have a decent life span: Consumers hang on to promotional products for an average of 6.6 months.

Fact#12– Functional gifts are more popular: 69% of Consumers Would Pick Up A Promotional Product If They Deemed It Useful

Fact#13– Custom gifts change hands but seldom get trashed!: Sixty-Three percent of consumers pass along the promotional products they no longer wish to keep.

Fact#14– Custom gifts are omnipresent: 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, 55% have at least one in their bedroom.

Fact#15– The more the use the higher will be the retention: Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it.

Fact#16– Nothing succeeds like success: Wearables are the top popular product category, followed by writing instruments, bags, calendars and drinkware among promotional items.

Fact#17– Nothing says brand recall better than custom gifts: 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.

Fact#18 -Ladies first: Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.

Fact#19– Custom products make referrals: Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone!

Fact#20– Combo effect: Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

Regardless of what type of promotional event you decide to organize, ProImprint can help you find the perfect promotional products to leave a lasting impression in your audience.