10 Super Fall Promotion Ideas for Budget Conscious Retailers

Posted by ProImprint
Posted on October 5, 2016

Special promotions have always been part of the marketing strategy of marketers to get their word out and to announce their marketing plans for the next month, quarter, and even year! Seasonal promotions, deals, newsletters are some of the best ways to celebrate the change of seasons, events and festivals.

Baffled on how to go about it? Relax. We have 10 steal worthy strategies and ideas for fall promotions for you right here. Get started by choosing promotional gifts and campaigns that complement the major events of the season for maximum impact. So, if you think fall season is all about imprinted jackets, beanies and thermos mugs, these tips will surely give some really fresh ideas.

First Day of fall
The official first day of fall was on September 22nd, which means that you have officially one full month to run your fall promotions. It will be interesting to think about a store makeover in fall leaf colors , special deals and contests to drive up the pace and pulse of your fall promotions.
Back To School
It is not late yet for marketers to run some interesting back to school campaigns. Consider gift ideas like backpacks, water bottles, calendar magnets and pens among others. Team spirit items like team bracelets, noisemakers or foam fingers will all be great choices for the school spirit rallies and events.
Halloween
Halloween promotional gifts are fun, creative and exciting. Think about all those scary and spooky custom items like skull glasses or ghost necklaces among many others. Think about some spicy taglines like frighteningly fun gifts or scary-good savings that will reflect the typical Halloween ‘boo’ sounds in them.
Thanksgiving
Turkey, pumpkin sauce and the traditional delicacies- Thanksgiving is about elaborate spreads, gifts and prayers to express thanks to everyone who matters the most in one’s lives. It makes a busy season for businesses in the hospitality and restaurant segment. It will be a smart idea to plan a surplus or ‘leftover’ clearance sale on this occasion. It is a perfect time to hand out employee appreciation gifts and customer loyalty handouts as well. Some of the gift ideas to consider include custom apparels, food and candy items, plush toys and technology gifts among others.
You are Welcome Day
This special day that falls on the day after Thanksgiving is an official holiday. Business owners can plan special promotions and deals to make their customers feel special and welcome. From fabulous discounts to free happy hour drinks and welcome gifts, you can think about countless ideas for the day. Logo totes, candies, chocolates and drinkware items are some of the gift items to consider for your patrons and employees.
Small Business Saturday
Falling on November 26th this year, it is the time for small business owners to showcase their brand and to come up with exciting deals and offers for customers after the Black Friday frenzy.
Buy one get one free
It may not be a fall themed promotional idea as such but a great way to build up a buzz and to clear out old inventory. This will surely get those customers who might not have shopped for a while with you, back at your stores.
Special Sales
Offer your customers the best deals and discounts in fall promotion in the form of loyalty gift or promo codes.
24-Hour Sale
Think about running a 24-hour sale to ensure the maximum customer footfalls. Make sure to spread the word through mailers so that nobody in your customer list will misses the 24 hour shopping fun and the deals!
Contests
Games and contests are fun way to engage your customers with a friendly dialogue with your brand. Think about fall themed painting competitions, quiz programs and more.